Why Badoit lose ground to San Pellegrino

Non-existent in France there are still twenty years, San Pellegrino (Nestle Waters) has patiently grappillé market share in the giant gaseous water sector, Badoit (Danone).

The hegemony of the French brand in the markets food and catering is threatened,

while San Pellegrino has a tough challenger. Badoit organizes its response with new products and new formats. Markets, target marketing, communication, learn the underside of the merciless struggle that engaged Badoit and San Pellegrino.